Plush Ritual
A recurring-revenue Shopify platform designed for seamless subscription management.
The Challenge
Selling towels as a subscription is a unique model, but Plush Ritual’s old checkout flow was confusing. Customers didn't understand the 4, 6, or 9-month delivery cycles, leading to high cart abandonment.
Confusing subscription options
Complex checkout process
Low retention rates
The Solution
We engineered a simplified Shopify experience where choosing a delivery schedule is intuitive. We added "Subscribe & Save" logic and a visual timeline to show customers exactly when their next luxury box arrives.
The Result
A frictionless buying experience that encourages long-term commitments over one-time purchases.
Streamlined subscription checkout flow
Higher Customer Lifetime Value (LTV)
Reduced churn through clear communication
